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A deep-dive into the available research into online dating, as well as White Label Dating’s experience, told us there was a spike in interest and traffic following Christmas, as people seek to meet new people going into a new year.
Based on this, we knew we needed to launch at this time to capture this surge.
UK research (Mintel, 2015) also showed that dating events were of particular importance in encouraging paid members and increasing loyalty and long-term users.
THE CHALLENGE THE INSIGHT Today FM presented itself as being an ideal fit for launching Koort.
This way, you’ve got a large number of profiles to look at! This is before you can start checking out other members and chatting with them!
Before you login, new users on Elite Singles have to go through an extensive analysis (not as scary as it sounds… Although an extensive test that takes about 30 minutes, it is well worth it!
The experience we had with Elite uk was very good indeed!
After all, it is one of the most well-known online dating agencies in Europe overall, the UK included (and boasting 1,800,000 members).